// ABOUT
Daniell Robertson
Founder, father, builder. The capacity to figure it out is the only thing worth compounding.
I grew up in the professional football system in England. Signed schoolboy forms at fifteen, trained full-time at Birmingham City FC's academy from sixteen, and competed against Manchester United and Arsenal in the Premier Academy League. Was 50-50 for a full professional contract and just missed out. Chose a soccer scholarship in America over part-time professional football back home.
Came to Rollins College on a full ride. Earned three All-American selections, represented Great Britain at the 2007 Summer Universiade in Bangkok, and was inducted into the Hall of Fame.
Then I spent the better part of two decades in BD, strategic partnerships and alliances, and go-to-market across domestic (San Francisco, New York City, Denver, Orlando) and international (EMEA) markets at some of the fastest-growing venture-backed startups. From angel investing and advising at the earliest stages through to being part of a multi-hundred-million-dollar acquisition.
I'm not a developer. I'm a strategist who learned Claude Code and built an AI Chief Strategy Officer for our family holding company in two weeks. I named her NANA, after my mum.
I run Ertson Group with my wife Alexandra. We have two daughters: Adalyn (Addie) and Kinsley (Kins). We live in Lake Nona, Florida.
Everything I build passes through one filter: does this make our family stronger?
What sits underneath
This site is the personal layer. Underneath are the operating entities:
- Middle 3rd Solutions — fractional Chief Business Development Officer for $5–50M founder-led firms. Translation, not transformation.
- Confidently Curious — children's brand for parents and storytellers. Building the stories, frameworks, and tools that help kids develop the capacity to figure it out.
How I write here
Monthly cadence target — twelve a year, give or take. No fixed schedule. I publish when something stands the test of time, not when the calendar says so. All articles.
If you want to know when the next one lands, drop your email on the homepage. No newsletter cadence, no welcome series, no automation. Just a notification when a new piece is up.