Middle 3rd Solutions ↗
Fractional Chief Business Development Officer for $5–50M founder-led firms. BD infrastructure built for agency, not dependency. Translation, not transformation.
Build for Agency
A field manual for building the rooms that matter, by people who'd rather build them than wait to be invited into someone else's.
// IT'S NOT MOTIVATIONAL. IT'S OPERATIONAL.
// WHAT SITS UNDERNEATH
The rooms I'm building
Build for Agency is the personal layer above an operating tree. Each entity below is a room — designed for agency, never for dependency.
Confidently Curious ↗
Children's brand for parents and storytellers. Adaptive Agency for kids — the operating system curiosity needs and outcomes-thinking forgets.
NANA
AI Chief Strategy Officer for our family holding company. Built in two weeks by a non-developer. Named after my mum. The proof that fluency, deployed with intent, becomes agency.
// HOW THE WRITING ORGANIZES
Three columns, one voice
When I write here, it lands in one of three threads. They map to where Phronesis applies.
Pursuit
What does agency mean in the work?
Two decades in BD, six venture-backed startups, a multi-hundred-million-dollar acquisition along the way, and a fractional practice now. How to think about go-to-market when you're the only person in the room who does what you do.
Legacy
What compounds across decades?
What Lex and I are actually doing to raise Adalyn and Kinsley into adults who can figure it out for themselves. Mum, Thomas, sobriety, the rituals that work, the ones we abandoned. Family as the long game.
Tools
What do you use vs. what do you build?
NANA in public. The systems I'm putting between me and the work so the work keeps happening. The maker case study running underneath everything else.
// IF YOU WANT TO KNOW WHEN SOMETHING LANDS
Get notified
Monthly cadence target. No fixed schedule. No newsletter, no welcome series, no automation. I write when something earns the publish, then your inbox tells you it's there. That's it.